Per MUSH's website, these special oats are immersed in "dairy-free milk for hours" and come in a variety of flavors including blueberry, apple cinnamon, dark chocolate, and even snickerdoodle. The pic featured onInstagram is the vanilla almond crunch flavor, though it's unclear if any other flavors are available right now at Costco. Pinecrest Funeral Home Obituary Katherine (Katie) Anne Villines Thomas went home to her Lord Saturday April 14, 2018. Real ingredients. Its tough but fun to solve those kinds of problems, she says. MUSH is sold in 6 oz. Before long, they had managed to land a distribution deal with Whole Foods. No need to heat, just eat! However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. If you feel your experiencewarrants a refund or reship, please reach out to us. MUSH | Where To Buy Overnight Oats | Oats Nutrition Facts | MUSH Coming back into the discussion, Mark lets the founders know that he is also willing to make them a dealthat is, $300,000 for a 10% stake in addition to an unlimited line of credit. Although the recommended procedure to consume Mush Oatmeal is in its natural state, you can heat Mush Oatmeal before eating. Who is the founder of Mush Oatmeal? The duo then distributed samples to the sharks and proceeded with their yearly sales report before appearing on the show. We strive to ensure an exceptional MUSH experience. Almost immediately, Robert is impressed with the taste, as with many of the other sharks. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. "MUSH, Mark Cuban, and How Space Aliens Win", "Shark Tank: Mush Overnight Oatmeal Accepts $300,000 Offer from Mark Cuban", "MUSH ready-to-eat chilled oatmeal wants to be more than a breakfast item", article "MUSH (Overnight Oats)" is from Wikipedia, https://en.everybodywiki.com/index.php?title=MUSH_(Overnight_Oats)&oldid=1732385. What's the Point of Store-Bought Overnight Oats? - Eater As it is sugar-free, No cooking is required meal which automatically increases the customer market. Just as hes about to elaborate further, Rohan chimes in that other competitors are priced much lower. With that, more individuals have been able to enjoy the healthy snack nationwide. Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. They received $300,000 for a 10% stake in the company, as well as an unlimited line of credit. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one. Instead of a 2-1 ratio of water to oats that most manufacturer's recommend, use a 1-1 ratio. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. Devils Advocate Theory: Does It Help Organisations? MUSH is sold in 6 oz. Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. Check out Amazon Launchpad for the most amazing offers! Ashley Thompson and Kat Thomas are the founders of Mush Oatmeal; they met in the banking industry and had a passion for healthful food. Never heated. Plus, because it's dairy and gluten free, its easy on most stomachs. They went into the Tank seeking an investment. No preservatives. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. Ashley and Kat Thomas appeared with a nutritious and healthy idea of Mush Oatmeal in the 12th episode of Shark Tank season 9. Define Bottle: What Happened After Shark Tank? Kat shared that when she was working, she was not able to get healthy food because most of the cereals and proteins include high sugar because of which she decided to launch Mush. Also, do check our Startup Resources section, and dont forget to join our weekly newsletter which contains pure startup and business wisdom and no bullshit!! MUSH (Food Products) Company Profile: Valuation & Investors | PitchBook But why oatmeal? However, it would be best to cook Mush Oatmeal on a microwave or stovetop at 30-second intervals. In the end, they began to work on the project after moving to San Diego. Ive been following my heart and gut to success, says Thompson. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. Here are the reasons for its failure! MUSH founders, Ashley Thompson and Kat Thomas, spotted the need for a fresh, on-the-go, clean label food option that wasn't a cold-pressed juice, Greek yogurt, or protein bar, and created a line . Mark Cuban came to the rescue, provided a packaging supplier, and established a more extensive production facility to meet increasing demands. You just need the courage for the next best step. Continuing, she states that they initially sold the product at the farmers market during the first year to get feedback, from which they did $72,000 in sales. After two years on the trading floor she joined American Health Associates, a private clinical laboratory company in South Florida as Chief Operating Officer. Not for him, he goes on to tell them that he is out. You can soak it in dairy-free milk overnight to increase its nutritional benefits. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. Yes. Mush Oatmeal: What Happened After Mark Cuban $300k Shark - 2paragraphs Rohan offered a deal of $40,000 in return for 20% shares. As of spring of 2019 Kat has stepped out of the company as COO and today functions as an owner / co founder. [1] They began by selling the product in local farmers markets. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. You can find Mush products at various leading stores, including Whole Foods Market, 7-11 stores, and CVS locations. We offer Best Seller, Fruit, and Indulgent Variety Packs. To make it worldwide, Kat Thomas and Ashley Thompson came on Shark Tank to make a Pitch of $30,000 for 10%equity. "My life purpose is to help others achieve physical and mental. How do I get from 0 to 1,000? they ask themselves. Katherine Thomas - Chief Executive Officer - LinkedIn FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. There are a lot of steps in between. The creator ofMUSH began the company out of necessity and a personal goal of living a well life in the midst of a busy schedule and demanding work life. They emailed Cuban wondering what to do. We provide the most recent, unbiased accounts of the news that matters to you. It wasnt poverty, but it wasnt easy either, Thompson says. The duo began their entrepreneur dream by offering Mush at the San Diegos farmer markets, garnering positive feedback. Faces of Breast Cancer - New York Times Although beginning her career in the finance industry as a trade analyst, Ashley consistently looked for alternatives for nutritious food items. Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). A few competitors of Mush are:-. Not long after being pressed for an answer, Mark steps in with another example, that he has worked with a brand of healthy cookiesone that is very much similar to Mushthrough which hes done $8 million in sales. "As a startup, it's incredibly hard to. Unfortunately, we are not yet sold in Canada and do not offer shipping to Canada now. After doing some research, they found out that there were no convenient options for healthy oats. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. Ashley and Kat developed this product after realizing that the market lacked a healthy food alternative, especially for busy individuals. The lessons we've learned from then to now ground us in our values even as we grow, one MUSH at a time. This article "MUSH (Overnight Oats)" is from Wikipedia. They first met in the financial industry. With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) theyre betting youll love. While she explored many places like Wall Street for healthy food, she realized that it was hard to find nutritional food products. On the other hand, Kat was an avid food lover and wanted to create a nutritional solution for busy individuals. No need to heat, just eat! [2] The product is sold in a single-serving 6 ounce container with a spoon under the lid. On a mission to combat America's love affair with sugar, they let the sharks know that they. Many months have passed since Kat and Ashley walked away with a $300,000 deal with Mark onShark Tank. Today, a number of flavours are available including apple crisp, vanilla bean, blueberry, and dark cacao. Disclaimer: All the information on this site is a personal opinion and NOT a substitute for professional advice. Since appearing on Shark Tank, Mush has continued to expand its product line and distribution and has become a popular breakfast option for health-conscious consumers. When soaked in dairy-free milk, this soluble fiber increases your bodys ability to absorb nutrients and aids in weight loss and digestion by breaking down starch. Dont let the simple ingredient list fool you though. The brainchild of Katherine Thomas and Ashley Thomas, Mush ultimately came to be through their mutual love of food. Mush was founded on the simple belief that better foods create better outcomes. Mush - the Ready-to-eat Overnight Oats Brand - Launches Nationwide at Like we said: overnight oats have been popular for some time, but what makes MUSH stand out is that the work is done for youand most importantly, its done in a sustainable way and without any added or artificial preservatives, fillers, or flavors. Store locator The Coolest Breakfast. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. Carrying on with their pitch, Ashley states that Mush is also dairy-free, protein-rich, high in fiber and served conveniently cold in ready-to-eat pods. The first to talk, Kat reveals that she worked at Goldmine in London, though it didnt take long for her to realize that it wasnt the best fit for her in terms of careers. Mush sales grow up to $ 2 million after Shark Tank. Mush oatmeal is cold soaked in almond or coconut milk that they produce themselves, it's not actually cooked. Ashley explained how they pushed their initial products at the San Diegos farmer markets, which generated $72,000 in 2016.Mush enjoyed better results in 2017, with sales figures touching a nearly double figure of $120,000 in 2017. While he compliments them on the price margin, he notes that their price point is out of whack.. Her oats are refrigerated and have no preservatives or artificial ingredients, so scaling was particularly difficult. Published in Blog and Shark Tank Products. We do. We and our partners use cookies to Store and/or access information on a device. but not on the integral health of their own. The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Here are the reasons for its failure! The concept of overnight oats isn't novelit's been around for a while. If you don't care for regular oatmeal, you might like it my way! Her sister had Type 1 diabetes, which powered Ashleys thoughts of creating nutritious and delicious food that could improve the lives of millions in this busy world. The idea of developing a healthy food alternative became her passion, and she quit her job to bring her product. MUSH Foods Inc. Expands Nationally to 3,500 Locations, Hires Two - NOSH MUSH is incredible." 2023Well+Good LLC. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. But overall, Thompson has found that part of the journey enjoyable. In 2017 Kat and her business partner, Ashley, appeared on ABC's "Shark Tank" where they secured funding from Mark Cuban in exchange for 10% of the company. In the year 2017, their sales were doubled, and made a profit of $120,000. It was actually quite difficult to find foods that were delicious, healthy, and satiating, said Ashley Thompson, CEO and Co-Founder of MUSH. The duo met in the finance industry, where Ashley worked as a trade analyst. Yes. They started presenting in the farmer market to collect feedback about taste, digestion, nutrition, and healthy living. Opinions expressed by Forbes Contributors are their own. They saw a gap in the availability of healthy foods that could be eaten on-the-go, so they joined forces to create MUSH. Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? She has since grown MUSH into the leading brand in its category, beloved by parents, fitness enthusiasts, health gurus, and celebrities alike, includingMark Cuban,Kim Kardashian, Nina Agdal,Joe Jonasand more. She helped AHA in the acquisition of their greatest competitor thus making AHA the largest provider of clinical laboratory services in the Long Term Care Division in the US. Mush can solve the problems of finding a healthy breakfast in this busy world and will promote digestion and weight loss. With five kids, her working parents had scarce resources. Mush propelled their idea into reality as the duo received positive feedback on digestion, taste, and nutrition from the farmers market. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. As the founders nod in acknowledgement, Lori asks them to talk about themselves. Check out our Store Locator. While the taste and proposal of Kat and Ashley impressed the sharks, Robert and Lori backed out without offering any deals. The pair started out with Thomas working from London and Thompson from NYC, and, interestingly, they found that Americans were generally eating more processed, unhealthy foods than their English counterparts. Pointing out that they need more money, he is willing to offer them $400,000 for 20% of the company. During her first few months working as an investment banker at Goldman Sachs, Ashley Thompson faced a challenge. MUSH is a delicious and ready-to-eat overnight oats product available near you. Read our Privacy Notice,Cookie Notice and Terms and Conditions. They currently have their product on Amazon. MUSH "I've been following my heart and gut to success," says Thompson. Today, a number of flavours are available including apple crisp, vanilla bean, blueberry, and dark cacao.